To those not familiar with Twitter, you may be amazed at the very short “half life” of tweets. They just don’t have “staying power.” Paying attention to the times when you send tweets can increase your effectiveness on Twitter.
How do you measure success on Instagram? Is time the new metric for social networking success? These stories and more in this post linking to thought-provoking articles on social media.
For the not-for-profit world, goal-setting can be challenging, especially because outcomes are often mushy and more diffuse — “make a difference,” “create change,” “end poverty,” “improve education” and so on. While laudable, the nature of the goal is broad and that can lead to less clarity. Let’s take a lesson from the corporate world and make goals clear and measurable.
Social media can sometimes be frustrating, but don’t give up. Keeping a good mental attitude and re-thinking your approach can help a great deal.
The social media world evolves quickly. These are some items I have been reading recently.