Poor use of social media can create PR missteps and impact a company’s reputation. Some social media examples demonstrate “misses” more than hits. However, using these case studies, you can learn how to avoid the same type of calamity.
Are Twitter’s days numbered? I wouldn’t declare the short-messaging service dead quite yet.
Philadelphia City Councilman Bobby Hendon thought he bring attention to voting through a social media contest. He’s asking Philadelphia voters to shoot a 15-second video and post it with a hashtag “#ivotephilly” and vote, and possibly win prizes. So why is this contest not “going viral” ?
Used properly, hashtags can be quite effective. They are both a tool to help you gain access to like-minded individuals on Twitter and a booster to increase awareness of your own brand and generate followers for you in the vast Twitter-sphere. Find out more on hashtags.
What can be accomplished in 140 characters? A great deal, actually. Twitter, the social media platform originally built to send out short bursts of text, has advantages and can help you reach customers and stakeholders.