- YouTube has more than 1 billion users, 30 million of those visit daily.
- Every day, people watch hundreds of millions of hours on YouTube and generate billions of views.
- Activity is on the rise – the number of hours of viewing is up 50 percent, year over year.
- Half of YouTube views are on mobile devices.
Mind boggling, no? To the non-profit or small business, these are interesting and large numbers. But what has not been emphasized? The fact that YouTube has become the second largest search engine on the Internet. It is now bigger than Bing, AOL, Ask and Yahoo! combined.
People are searching YouTube for everything, such as how to tie a bow tie, how to cook a fish, or how to paint a canvas.
There is an opportunity here for discovery. Your video – whether it’s how-to or another type – can be found by a great many people. However, your potential clients and existing customers won’t find you if you are not there.
Think visually about your organization or business.
Here’s a few ideas for a short video:
- Events, including “behind the scenes”
- Presentations, talks
- Interview customers, volunteers, employees
- Cause-related – why it’s important to donate or support a cause
- Instructional videos
The possibilities are endless once you get started. The power of video is enormous. It enables the subject to get across a story, a feeling in a more dynamic way than text or still photos alone. So, grab a camera or a cell phone and start shooting.