Many people, actually more than 364 million people in over 200 countries and territories, have LinkedIn profiles representing their individual careers. LinkedIn is very popular with job seekers and recruiters.
Yet, also functions as a business networking site, whose members use it to make professional connections. The network has a reputation of being business-oriented and much less “spammy” than other social networks.
LinkedIn’s solid reputation means that it can be an effective environment to build awareness of your business, develop a professional network and find professional services for your business.
Also, there is an existing business community in LinkedIn, so you don’t need to start creating your own from scratch. (As in the old days when a small business built a website and there would be a dearth of traffic to the site.) The LinkedIn users are searching to find companies and professionals that will help them meet their goals. In essence, they want to do business with you!
Here are some tips to creating a good company presence on LinkedIn:
- Fill out the company details completely.
- Add appropriately sized logo and banner.
- Post company updates – press releases, new hires, new products, expansions and other news of interest. Remember to position content to meet your audience’s needs and interests. In LinkedIn, the audience is potential partners, vendors or clients.
- Optimize your posting times. Since LinkedIn is business-oriented, weekdays are the best days to post information. Also early in the day and late in the afternoon are the best times to post.
- Encourage executives and employees to have their own professional LinkedIn profiles and mention the company name in their profile.
- Consider starting and managing a LinkedIn group. A group is a forum for discussion of business issues. It can be closed (which means you allow or disallow membership in the group) or open (which means anyone can join). There is time needed to manage a group, but it may pay off as you position yourself and your company as leaders in your space. A well-run group can be an asset to the community and enhance your company standing.
For detailed information on company page set-up, see LinkedIn’s Help Center.