June 30 marked Social Media Day, according to social-media observer and chronicler Mashable. (This year marked the sixth annual observance of this event, apparently.)
Every day is now “social media day,” with the ubiquitous services, Twitter, Facebook, Instagram and so on, tightly woven into our daily lives. Yet, a day for reflection on where we have been and where we are going is worth it, now and again. So let’s take a brief look back and forward.
Those Were The Days
Remember MySpace? The site is still around but has morphed into an entertainment/music news site, featuring news and videos about celebs and other light news. No more of those gaudy personal pages. The users abandoned it for better experiences on other social sites.
Do you recall your first status update on Facebook? When Facebook celebrated its tenth birthday last year, reporters and editors at The Next Web shared their first status updates. Probably as earth-shattering as yours.
Remember when Facebook seemed empty compared to your email InBoxes (these are still overflowing!) and the connections you made there were special? Remember when Twitter had more signal to noise? Anyway, I wax nostalgic.
Where Are We Headed?
According to this article, people are still talking about “new social trends.”
These trends were identified at the beginning of this year and are still holding strong:
- Images and videos are to become more important. This is certainly true. If one shares photos on Facebook or Instagram, they get a lot more attention than simple text. Pinterest is coming along, too, and will be adding more features this year.
- Localized marketing is growing. Reaching customers via smartphone, right where they are, is a growing marketing goal. As the apps for mobile social get better, you will see more of this. Facebook Local Place Tips (opt-in for now) is a sign of things to come. Place Tips appear as a notification at the top of the News Feed.
- Paid media is needed. To successfully reach your audience, smart marketers are no longer relying solely on organic efforts. The tide has turned. See prediction number 11 in this round up from Social Media Examiner.
What lies ahead? We will see as the rest of the year unrolls.