The social media world evolves quickly. I keep up with many networks and the changes they are making. And sometimes the announcements are met with criticism. These are some items I have been reading recently. Enjoy!
What Goes Around Comes Around – Both Twitter and the self-publishing site, Medium, made announcements that are very similar to email: allowing private long messages in the case of Twitter and Medium will allow you to reach your readers via their InBox. I love the snarky tone of this Gizmodo post: Twitter and Medium Announce They’ve Invented Email.
Why So Many Companies Fail at Content Marketing – Joe Pulizzi, founder of the Content Marketing Institute, wrote this comprehensive wrap-up on content marketing, including defining content marketing and highlighting why companies need a documented strategy. Read State of Content Marketing: Why So Many Companies Fail at Content Marketing.
Writing a Great Summary on LinkedIn – It is hard to shine in a sea of resumes. LinkedIn summaries are an opportunity to make a great first impression. See these Top-Notch LinkedIn Summaries for how it should be done!