As the social channels prioritize video more and more, many people are stuck with how to approach this opportunity. Without staff and equipment, how do I produce videos that Facebook and other social media want me to provide to my fans and followers?
For a quick and low-budget option, the answer may be animation and easy animation software. GoAnimate is one example of an animation tool that could be used to create simple animations for your social media needs.
Why use an animation?
Audiences today are likely to engage – comment and share – with short videos and Facebook is more likely to post them in your followers’ news feed.
GoAnimate’s main features are a library of characters, props and scenes, customizable characters, voice over capability, import cability (use your own logo or graphics) and the ability to add music. A treasure box of video tools that you can use to create animations. It’s available for a monthly subscription fee.
How you can use animation
- You can create an introduction to your product or service.
- You can provide how-to or training information.
- You can answer frequently asked questions.
- You can create funny or quirky videos just for social.
Actually the possibilities are only limited by your imagination.